BRBC BLOGS - MEMBERS & STAFF
MEMBER BLOG: Marketing - 5 Easy Steps for Small-Medium Businesses
February 6, 2018
Bob Abbate | Bob Abbate Marketing | Automotive, Branding, Digital, Media, Social Media, TV
Five Easy Steps to Improve Your Small Business Marketing
Marketing is the lifeblood of any business. But small to medium size business marketing requires a unique and efficient strategy. If you own or manage an SMB, and your marketing plan never changes, your competitors will find a way to exploit your vulnerabilities and steal market share from you. Once you lose that competitive edge, catching up is a bear.
How can you avoid falling into this pit of misery? Here are 5 simple things you can start doing right now.
MEMBER BLOG: Exit Strategies for your Business
December 4, 2017
David Shapiro, Business Advisor and Intermediary, VR Business Sales, New Haven
Have you thought of an Exit Strategy for your business?
MEMBER BLOG: The Do-it-yourself Trap
August 7, 2017
Mark Hannon, Mark Hannon Art Direction & Design
The Do-it-yourself Trap
Have you ever taken on a leaky pipe project in your home on a Sunday afternoon? Plumbers charge a premium to work on weekends so the option to take this project on yourself can seem tempting. If you happen to be a plumber, or if you have previous plumbing experience, no problem. But for a beginner this may involve trying to squeeze into a cramped space under a sink while you pause and play the YouTube plumbing tutorial you googled on your smartphone.
If all goes well, you’ll be the conquering hero. Mister Big Shot. But if something goes wrong and Mr. Fix it’s YouTube tutorial leaves out a step, chances are you won’t make it to the dinner table, and will probably work late into the night. Around 2:30 Monday morning, you’ll make that call to the plumber.
I want to ask you, a small business owner, a question; what is your most important role? Take a moment to think about this before you continue reading.
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