February 18, 2016

Bob Abbate, Bob Abbate Marketing

Billboard Hits and Fails

I have the honor to serve on the Marketing Committee of the Bridgeport Regional Business Council. During a recent committee meeting, one of my colleagues suggested that we should consider running a billboard campaign to encourage Bridgeport area businesses to join the BRBC. By the end of that meeting we had secured space on a few billboards, and were well on our way to crafting the message. Here are the boards that are now up and running in the Bridgeport area:


 February 5, 2016

Jon Sinish, Sinish Marketing Communications

7 Ways to Ease Into This Wednesday's Business After Hours at People's United Bank 

Networking – such as the BRBC's Big Business After Hours event at People's United Bank this Wednesday – is a prime place for you to find more business contacts and create more partnerships for your business.

Here are a few observations I have gathered to help you expand your circle of contacts at the event.

1. Enjoy yourself and the sociability of the event. Everyone wears name tags. Read them to help identify people you want to talk with. Or just ask!

2. Be ready to focus on actively listening to others and participate in group conversations.

3. Be yourself.

 February 1, 2016

Karen DelVecchio, Executive Vice President, Bridgeport Regional Business Council

Networking Tips 

BRBC events can be an invaluable way to grow your network.  People want to do business with people they know, so here are some tips to make the most of event opportunities:

Smile – while it can sometimes be intimidating to walk into a room where you don’t know anyone, if you walk in with a smile, you will be letting people know that you are friendly and approachable.

Introduce yourself – everyone is there for the same reason so don’t be afraid to approach someone else who may be standing alone or a small group of people.  Walk up, shake their hand, ask their name, repeat their name – it shows you were listening!  You can also ask BRBC staff members or Ambassadors to make a few introductions for you.  And if you already know many attendees, find someone that may be alone and make some introductions.

Ask questions – everyone likes to talk about themselves.  Ask what they do, how long they have been doing it, who is their best customer.

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