June 25, 2018

Robert (Bobby) Bennett, CLTC, Financial Services Professional Agent, New York Life Insurance Company

Protecting Your Employees

If you have employees, you know firsthand that the loss of a key employee can have a profound impact on business operations. When an employee leaves, customers who dealt directly with that person may worry about receiving their goods or services in a timely manner; suppliers may be concerned about getting paid for their deliveries; and staff morale can also take a dip as remaining employees worry about assuming a heavier workload.

February 6, 2018

Bob Abbate | Bob Abbate Marketing | Automotive, Branding, Digital, Media, Social Media, TV

Five Easy Steps to Improve Your Small Business Marketing

Marketing is the lifeblood of any business. But small to medium size business marketing requires a unique and efficient strategy. If you own or manage an SMB, and your marketing plan never changes, your competitors will find a way to exploit your vulnerabilities and steal market share from you. Once you lose that competitive edge, catching up is a bear.

How can you avoid falling into this pit of misery? Here are 5 simple things you can start doing right now.

August 7, 2017

Mark Hannon, Mark Hannon Art Direction & Design

The Do-it-yourself Trap

Have you ever taken on a leaky pipe project in your home on a Sunday afternoon? Plumbers charge a premium to work on weekends so the option to take this project on yourself can seem tempting. If you happen to be a plumber, or if you have previous plumbing experience, no problem. But for a beginner this may involve trying to squeeze into a cramped space under a sink while you pause and play the YouTube plumbing tutorial you googled on your smartphone.

If all goes well, you’ll be the conquering hero. Mister Big Shot. But if something goes wrong and Mr. Fix it’s YouTube tutorial leaves out a step, chances are you won’t make it to the dinner table, and will probably work late into the night. Around 2:30 Monday morning, you’ll make that call to the plumber.

I want to ask you, a small business owner, a question; what is your most important role? Take a moment to think about this before you continue reading.

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