June 19, 2015

Roger Salls, Roger Salls Photography

Selfie, Professional Headshot or “The Silhouette”

We have all seen selfies. They’re everywhere, and they range from the humorous to the “I wish I could unsee that.”  Selfies do have their place in casual communication: Facebook, texts, and emails to friends. But that place is not on a resume, LinkedIn profile picture, or any other place you want to look professional. A selfie as your electronic representation is worth exactly what you paid.

Using “The Silhouette” on LinkedIn or “The Egg” on Twitter as your profile picture sends a message that you’re lazy, cheap, or you don’t care what people think.

June 15, 2015

Byron Campbell, Firelight Media Group

Who Needs Video?

If you are in a business - B2B or B2C - and you want to grow, you need to incorporate video into your marketing plan.

Really - do you know how important video is for your business in today’s economy?

Google does. In the business world, video programing is a key component in corporate marketing. Google purchased and is integrating sights with video into their searches. If you haven’t noticed yet, sites with video and YouTube videos are starting to show up higher and higher on organic searches.

  1.        Videos show up in Google search results.
  2.        Videos stand out in the search results.
  3.        Videos can actually rank better than your website.
  4.        Videos keep people on your website longer.
  5.        YouTube is the second largest search engine on the planet!

June 1, 2015

Cindy Cavoto, Firebrand Social Media

Using Social Media as Part of Your Branding Strategy

In today’s digital world, there’s no question that the most powerful marketing tool a business can leverage today is the internet. In particular, social media marketing can really drive the ongoing success and future growth of a company, regardless of size or industry. But is social media the be-all-and-end-all? Not necessarily. Let’s take a look at the role SMM plays within a robust marketing plan and how it can support your branding efforts.

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