BRBC BLOGS - MEMBERS & STAFF
MEMBER BLOG: What is your most important resource?
May 25, 2015
Mary Beth Nelsen, The Right Resource
What is your most important resource?
Business resources are the human, financial, physical, and knowledge factors that provide the means to perform business processes. People are the critical cog in the wheel. People who can understand, synthesize and effectively apply information. People with all the knowledge and skills they need, both task skills and people skills. How are you managing your most valuable resource? When you make sure your people have the right tools, job training and equipment, do you include people skills?
MEMBER BLOG: No One Clicks on a TV Ad
May 18, 2015
Bob Abbate, Bob Abbate Marketing
No One Clicks on a TV Ad
I’m sitting here reviewing a report for a recent Google AdWords search (SEM) campaign we ran for a client. I’m seeing click-through rates (CTR) as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question why the numbers are so low.
The “industry standard” average CTR is reported to be 0.1%. Now here at BAM, we’re never satisfied with just being average. So we strive to over deliver for our clients, and SEM is one place where we’ve had some impressive success. Why?
MEMBER BLOG: Connecticut Employment Laws You Didn’t Know Existed
April 27, 2015
Rebecca Goldberg, Berchem, Moses & Devlin, P.C.
Connecticut Employment Laws You Didn’t Know Existed
Why Your Bi-Weekly Payroll is Probably Illegal . . . and How to Fix It
Do you pay your employees at least weekly? If you answered no, you are in good company. Bi-weekly pay (paying employees every two weeks) is probably the most common choice of pay frequency. However, a quirky feature of Connecticut’s wage payment statute makes weekly payment the default rule. For most employers, the only way to pay less frequently than once a week is to obtain permission from the Commissioner of Labor.
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