June 15, 2015

Byron Campbell, Firelight Media Group

Who Needs Video?

If you are in a business - B2B or B2C - and you want to grow, you need to incorporate video into your marketing plan.

Really - do you know how important video is for your business in today’s economy?

Google does. In the business world, video programing is a key component in corporate marketing. Google purchased and is integrating sights with video into their searches. If you haven’t noticed yet, sites with video and YouTube videos are starting to show up higher and higher on organic searches.

  1.        Videos show up in Google search results.
  2.        Videos stand out in the search results.
  3.        Videos can actually rank better than your website.
  4.        Videos keep people on your website longer.
  5.        YouTube is the second largest search engine on the planet!

May 25, 2015

Mary Beth Nelsen, The Right Resource

What is your most important resource?

Business resources are the human, financial, physical, and knowledge factors that provide the means to perform business processes. People are the critical cog in the wheel. People who can understand, synthesize and effectively apply information. People with all the knowledge and skills they need, both task skills and people skills. How are you managing your most valuable resource? When you make sure your people have the right tools, job training and equipment, do you include people skills?

May 18, 2015

Bob Abbate, Bob Abbate Marketing

No One Clicks on a TV Ad

I’m sitting here reviewing a report for a recent Google AdWords search (SEM) campaign we ran for a client. I’m seeing click-through rates (CTR) as high as 3.42% for some ad groups, and an average CTR of about 1.68%. Yet even with great numbers like these, it is inevitable that someone on the client’s team will question why the numbers are so low.

The “industry standard” average CTR is reported to be 0.1%.  Now here at BAM, we’re never satisfied with just being average. So we strive to over deliver for our clients, and SEM is one place where we’ve had some impressive success. Why?

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